Ben Tibbitts was raised in Salmon, Idaho; a small ranching community in the mountains of central Idaho. Growing up, he developed a passion for the outdoors; hunting, hiking, riding horses, and fly-fishing. His father owned a large animal veterinary practice, and by traveling on ranch visits, emergency calls, assisting in cattle processing, and developing relationships with local ranchers, Ben developed an appreciation for the beef industry, and a passion for ranchland and the western lifestyle. After completing a 2- year LDS mission to Melbourne Australia, Ben met and married to his wife Whitney, and since that time has been blessed with three beautiful blonde haired little girls. Ben attended BYU – Idaho and graduated with a bacholor’s degree in animal science in 2012. He began his professional career as a leadership trainee at AgReserves Inc. and was assigned to work in the beef cattle division at Deseret Cattle and Citrus near Orlando Florida. In this role, he managed a 2400 head commercial cow/calf unit. In 2014, Ben decided to further his education by pursuing a master’s degree and research assistantship with Dr. Rick Funston at the University of Nebraska-Lincoln. Dr. Funston is an industry leading reproductive physiologist. Ben’s research efforts with Dr. Funston have been focused on beef production systems, heifer development, fetal programming, and post-weaning management strategies. Ben is excited about completing his thesis, furthering his career, and contributing to the beef industry in a significant way. Ben is a strong advocate for the beef industry, a steak aficionado, and a progressive thinker. He gets excited about challenges and opportunities the beef industry as well as consumers face. His hope is accurate information available to consumers to increase transparency of the beef industry, and help them access the information they want about what they eat. Additionally he hopes consumers can develop an accurate understanding of production agriculture and the important role it plays in producing a, great tasting, safe, high quality food supply.