Misunderstanding and miscommunication regarding agricultural production are commonly perpetuated throughout society. This is particularly true of the beef industry. Understandably, agricultural production comes under scrutiny, since it is the source of our nutritional sustenance. The two biggest concerns of consumers are food safety and production sustainability. Just because we rely on farmers and ranchers to provide our food, doesn’t mean we automatically trust them to do so in a safe and sustainable manner. Consumer confidence in farmers and ranchers is directly proportional to their familiarity and understanding of agricultural production. In 2015, the Credible Beef Group was organized to increase consumer familiarity and understanding of beef production. Eight individuals with varying perspectives and backgrounds publish two articles a week, which perpetuate the realities and address misconceptions related to beef.
Misunderstanding and miscommunication regarding agricultural production are commonly perpetuated throughout society. In 2015, the Credible Beef Group was organized to increase consumer familiarity and understanding of beef production.
Members of the Credible Beef Group are applying their education and experience in meaningful ways throughout the industry. The success of the group is built on the confidence of each member to discuss and disagree respectfully. As a think tank, members seek to discover truths and find solutions to common problems. This is accomplished through constructive skepticism and respectful debate between group members, and with their growing readership. Unique to this group is their willingness to welcome dissenting opinions. Consistent with that ideology, guest contributors with opposing views may be invited to publish articles on this site to simulate discussion and lend additional credibility to this effort.
Dialogue across this site and associated social media platforms is expected to be rigorous. Controversy is welcomed and encouraged. Hot topics like antibiotics, hormones, or genetically modified organisms will be discussed regularly. Issues related to environmental sustainability and animal welfare will be treated fairly. Whether or not you agree with what is presented, you are invited to join the conversation. Begin by liking and following us at one or more of our social media platforms to stay up to date as these important conversations transpire.